In November 2022, Grammy Award-winning DJ Tiesto and singer-songwriter Tate McRae teamed up to create the music video for their single "10:35," a track inspired by the opulence and energy of Atlantis The Royal, Dubai’s latest ultra-luxury resort. The resort, a new jewel in the Dubai skyline, provided a stunning backdrop that captured the essence of both daytime luxury and nighttime excitement.
Laser Saga’s role in this production was crucial in bringing the visual elements to life. We supplied and positioned powerful 30W laser systems, which were used to project striking beams into the sky, creating a dramatic effect that was beautifully captured by drones. Additionally, our SFX department provided G-Flames, which added dynamic bursts of fire, further intensifying the high-energy atmosphere of the video.
This project was executed in close collaboration with ENCORE Global, ensuring that every technical detail was flawlessly integrated. The synergy between Laser Saga’s cutting-edge technology and ENCORE’s production expertise resulted in a visually stunning music video that perfectly encapsulated the luxurious and vibrant spirit of Atlantis The Royal.
The "10:35" music video is more than just a visual promotion; it serves as a testament to the synergy between world-class music, luxury, and innovative technology. Laser Saga’s contributions helped create a captivating visual narrative that celebrates both the grandeur of Atlantis The Royal and the energetic beats of Tiesto’s music. The project stands as a shining example of how high-impact visual effects can enhance and elevate a creative vision on a global stage.
