1 / 2The spark
It started as a hobby.
Lasers for the love of it: magical, a little dangerous, wildly expensive and nowhere near as powerful as today's.
About Laser Saga
The crew behind the moment.
Since 2015 we have designed, built and run shows for governments, global brands, headline artists and the agencies who produce them: projection mapping, special effects, fountains and lasers, on their own or all in one multimedia show. One in-house crew, working out of our own warehouses and delivering across the Gulf, the Middle East and beyond. From the first sketch to the last cable out.
Since 2015Show nights across the Gulf and beyond
GuinnessWorld Record, 2025
ILDAAward for our EXPO 2020 film, 52M+ views
94%Of our clients book us again
Serge Lomadze · Founder & CEO
A note from our founder
The shows get the applause. The crew is what I'm proud of.
I started Laser Saga in Dubai in 2015 as a one-man laser operation, with one belief: this industry deserves specialists, not generalists.
Over a decade on, what I'm proudest of isn't the kit. It's the people. They check every cable twice, tell clients the truth about what's possible, and stay until the last case is loaded.
We've had closed airspace, stuck freight and crews who couldn't fly. We kept delivering, and we kept our crew. When times got hard, the cuts started at the top.
When you bring us in, you're not hiring equipment. You're getting a team that treats your show like its own reputation depends on it. It does.
Serge Lomadze
Founder & CEO · still on site for the big nights
1 / 2
1 / 2The groundwork
Learning the hard way.
A year of experiments, builds and long test nights, all before the first paid show.
1 / 2Day one
One man, one specialism.
Serge Lomadze starts out in Dubai as a one-man laser operation, backed by Ihor Skalsky of Ukrainian manufacturer TechArt. First shows in the UAE, first stadium events.
1 / 3UAE National Day
Our first national stage.
Laser mapping on Bab Al Qasr in Abu Dhabi for UAE National Day, as our work starts to travel across the Gulf.
See the work →
1 / 4Laser Saga is born
Three cities. One timecode.
The company becomes Laser Saga and takes on KVANT regional distribution. On Saudi National Day, 36 lasers fire in sync across Riyadh, Jeddah and Dammam. And our lasers go in for good at La Perle by Dragone.
See the work →
1 / 3Government stages
Trusted with the big nights.
Shows for ADNEC and Abu Dhabi Municipality. Enrique Iglesias on the floating stage at The Pointe, Palm Jumeirah.
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1 / 4Two awards
Beyond lasers.
We grow into full multimedia shows. An award-winning show for the Bahrain King's Cup. And the EXPO 2020 "Be There" commercial: a full multimedia setup and three days of shooting, from mood board to 52M+ views on YouTube. It won an ILDA Award.
See the work →
1 / 3The hard year
We kept the crew.
The world stopped, so we rebuilt: a new brand, new services and our own special effects department.
1 / 3Landmark mapping
Mapping an icon.
Laser mapping across the facade of Atlantis The Palm, one of Dubai's most loved landmarks.
See the work →
1 / 4FIFA World Cup Qatar
Four stages. One World Cup.
4+ tons of kit from Dubai to Doha for four World Cup stages. A permanent install at Krasota, and our own LS-NYX lasers, built for the region's toughest shows.
See the work →
1 / 3A bigger home
Room to grow.
We move into a larger operations warehouse in Dubai, and bring lasers and projection mapping to the UAE Ministry of Defence gala.
See the work →
1 / 3Saudi base
Two bases, one crew.
Our Riyadh operations warehouse opens, and video projection gets a department of its own.
1 / 4Guinness World Record
A world record in light.
Our permanent sky-laser installation in Saudi Arabia helps set a Guinness World Record. NEOM SC Cup, UNTOLD Dubai's main stage, and an Eventex Award for our founder.
See the work →
1 / 3Rent. Sell. Integrate.
Built for the next decade.
Jordan's 80th Independence Day, live on national TV. LS-TITAN and LS-Atlas lasers, our own fountain systems, new HSE protocols and a stronger team. Shortlisted Best Supplier at the Saudi Event Awards.
See the work →Your show
Start your project →The next milestone is yours.
Tell us what you're planning. We'll tell you what it takes.
DRAG, SWIPE OR USE ← →
Working with us
We build it with you, not just for you.
Your name is on the show, so you stay in the room from the first idea to the final cue. Straight answers on budget and time. No surprises on site.
01
Brief & scoping
Bring us in early. We define scope, timeline and technical parameters, and visit the venue where it matters.
02
Concept & design
Creative and technical teams map the show together: laser positions, SFX cues, projection surfaces, fountain choreography.
03
See it before it exists
Pre-production visualisation, warehouse demos and on-site mock-ups. You approve what you've seen, not a promise.
04
Technical planning
Kit specified. Safety systems designed. Crew allocated. Permits handled. Schedule locked.
05
Build & rehearsal
Rigged and programmed on site, with a full technical rehearsal before any client or audience walk-through.
06
Live, and after
We run every system live with real-time safety oversight, derig clean, then check in. Installs get service visits and written reports.
"The crowd sees the show. The client sees everything else."
From our crew briefingWho we work with
Built for the people who carry the show.
Agencies & production houses
Your technical partner for projection, SFX, fountains and lasers, or the whole multimedia show. We fit your show flow, your brand and your client.
Governments & national events
National days and state occasions. Permitted, certified and delivered at scale.
Brands & corporate
Launches, reveals and galas where the moment has to land the first time.
Venues & destinations
Permanent projection, fountain and multimedia systems that run every night and stay serviced.
AVL & event companies
Dry hire, sales, servicing and consumables from our Dubai stock. Rent. Sell. Integrate.
What we stand for
Four things we never trade away.
Budgets change. Timelines change. These don't.
Every member. Every site. Every time.
Local HSE law is our floor, not our ceiling. Safety enters the project at the design stage and runs to final strike.
- Every crew member safety-trained, most with third-party certifications
- Risk assessment, method statement and a site briefing before any job starts
- Certified safety officers, hardware E-stops, exclusion zones and SFX spotters
- Effects tested without live fire first. Aviation and Civil Defence permit support.
- Anyone on our crew can stop work. A delayed show is recoverable. An injury is not.
Built to last. Relationships too.
The same standard on a small installation as on a stadium show. That consistency is why 94% of our clients come back.
- Permanent installations engineered for nightly running and easy maintenance
- Weatherproof, climate-controlled housings and backup lines
- Service history kept for every unit we own
- The team that builds your system is the team that services it
The best shows leave nothing behind.
Light, video and water leave no debris and no fallout over the crowd. When an effect does leave something behind, we pick the cleanest option and tell you upfront. We're not perfect yet, and we don't pretend to be. We get better every project.
- Biodegradable confetti by default. If it isn't available, you hear it from us before the show.
- No single-use plastic on our sites. Paper-free project documents.
- Consumables used to spec, never more. Visualisations cut test waste.
- Kit maintained and repaired in our own workshop so it lasts longer.
Honest advice. Safe execution.
We don't over-promise, we don't hide problems and we never leave a client guessing.
- One named lead on every project
- We tell you what's in-house and what's partnered
- Preliminary budget first, then you choose what goes in
- Lead times confirmed in writing. Service visits documented with photos and a report.
Arrive ready. Overdeliver. Stay accountable. Every time, on time.The rule our crew works by
ReliabilityAccountabilityTrustKnowledgeConsistencyGrowthSustainabilityAmbitionReliabilityAccountabilityTrustKnowledgeConsistencyGrowthSustainabilityAmbition
The team
The kit is the easy part.
The team is the product.
Anyone can buy a projector, a fountain pump or a flame unit. What can't be copied is the crew behind it: technically deep, operationally disciplined, personally accountable. You work with them directly, from the first site visit to final strike.
01 / 20
Serge Lomadze
Started it as a one-man operation in 2015. Still on site for the big nights.
CrewThe whole crew
One in-house team, from the first site visit to the last case loaded.
Charlie Creese
Runs operations and writes the crew briefs every show is held to.
CrewLasers
Laser technicians and programmers on every rig, every night.
Max
"There is no impossible production."
CrewVideo & mapping
Video engineers mapping buildings, floors, cars and rooms.
Natalie
Keeps clients, crews and schedules moving as one.
CrewSpecial effects
SFX technicians on flame, CO2, confetti and haze.
Roman
20 years making projection look effortless. Our go-to expert on the big video shows.
Raph
On the lasers and the effects, show after show.
CrewFountains & water
Fountain technicians for water screens and dancing fountains.
Hussain
Builds, tests and runs the kit on site.
CrewGeneral crew
The hands that build it safe, build it fast and strike it clean.
Alice
Tells our story, from mood board to the final cut.
CrewR&D
R&D engineers who build and test every look on our own rig before it ships.
Joed
Keeps the kit ready and the warehouse moving.
CrewWarehouse & drivers
Warehouse crew and drivers who check, case and move every unit.
John
Keeps the numbers as tight as the cues.
CrewSpotters
Eyes on every effect and every exclusion zone, the whole show.
Join us
See open roles →This could be you.
We hire specialists who care how the job looks.
4Disciplines
2Bases
1Crew
Leadership
Serge Lomadze · Founder & CEO
Charlie Creese · COO
Max · Production Chief
Natalie · Project Manager
The crew
Roman · Video & Projection Expert
Raph · Laser & SFX Technician
Hussain · Laser & SFX Technician
Joed · Technician & Warehouse
Alice · Creative & Marketing
John · Accounts
Lasers
Laser technicians
Laser programmers
Video & mapping
Video engineers
Special effects
SFX technicians
Spotters
Fountains & water
Fountain technicians
R&D
R&D engineers
Projects
Project managers
Runners
Warehouse & logistics
Warehouse crew
Drivers
On every site
General crew
And on the big nights
Our trusted freelance crew across the Gulf
In their words
What clients say after the show.
After every show we call the client and ask how it went. These are their answers, word for word.
Shortlisted · 2026Best Supplier of the YearSaudi Event Awards
Nominated · 2026Favourite SFX CompanyTPi Awards
Record · 2025Guinness World RecordHelped our client set the record for the longest synchronised light show
PartnerOfficial EuroSmoke distributorMiddle East
Your next show
Bring us in early. We'll make it unreal.
Tell us the date, the venue and the feeling you want in the room. We'll come back with what's possible, what it takes and what it costs.
Or email hello@lasersaga.com · +971 4 832 2344
Make it Unreal.
Founded 2015 in UAE.
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